Week Four

Monday 17th March, session 1

Today in class we got into groups of 5 and critiqued each others work by writing down positive and negative aspects on separate pieces of paper and then handed the feedback back to that person at the end of they had spoken. We then as a group chose one persons work to present to the class, then that one persons work from each group was critiqued as a class. Although the class discussion wasn't directly aimed at my work , it was all pretty relevant feedback such as layout, use of negative space, colour and imagery. We learnt about type today and appropriate layouts for text. We then got into pairs and did a cut and paste activity where we had to create our own spreads consisting of a heading, sub heading, body copy and imagery that were all given to us on a sheet
For independent study i just continued with developing my ideas, and started to look at fonts and text.

Tuesday 18th March, session 2

Today we discussed the rule of type again and got given a piece of paper with a list of all the type principles and we had to choose four that we thought were most important. We then discussed and negotiated the top four as a class, we then critiqued each others work keeping in the mind the rules of type. We then got into groups of 3 where we had to come up with a 3rd stamp in a set. We had to come up with the 3rd stamp going by what the first and second stamp looked like. This was an exercise to help us all understand, that all spreads in the final brochure need to look as though they are from the same family but differ slightly. We then discussed in our groups of 3 ideas for the spare page in our brochure, I brainstormed a few ideas, and came up with two that i would've used, where to get ice cream, and cautions in the water.
For independent study, i just continued to develop my concepts and started to introduce new design principles spoken about in class. I also did a bit of type research for future reference.

Layout inspiration 

These show good use of negative space and visual flow and breaking the image over the center line.